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J‑F BIERE

Hey folks!I'm Jean‑Francois Biere — hailing from Paris, based in Tallinn. A product designer and front‑end developer with 20+ years turning ideas into interactive, unique, bold experiences.

I work end‑to‑end: research, UX, high‑fidelity UI, design systems, then I build it with real, performant code. I love the messy middle where design meets engineering — that's where the magic is.

When I'm not pushing pixels, you'll find me sketching logos (yes, the bear is mine), exploring motion, and obsessing over the small details most people never notice — but always feel.

FigmaFramerReactNext.jsVue.jsNuxtTypeScriptGSAPThree.jsWebGL / GLSLTailwindSassMotion DesignAfter EffectsDesign SystemsDesign TokensUX ResearchA/B TestingAI WorkflowsPrompt EngineeringPrototypingAccessibility
20+Years of experience
28Agencies I had the privilege to work with
60+Fantastic brands I was pleased to serve
Design is everything.
— Paul Rand

What I do

[ services ]
01

UI/UX Design

From research and flows to polished, high-fidelity interfaces that convert.

UX ResearchWireframingPrototypingFramerProtopieA/B TestingAtomic DesignAccessibility
02

Design Systems

Scalable component libraries and tokens that keep teams fast and consistent.

Design TokensComponent LibrariesStyle GuidesFigma LibrariesDocumentation
03

Creative Front‑End

Hand-built, performant interfaces — React, WebGL, zero dependencies, the fun stuff.

ReactNext.jsVue.jsNuxtTypeScriptHTML/CSSSassGSAPThree.jsWebGL / GLSLGit
04

Motion & Art Direction

Identity, motion language and the details that make a brand feel alive.

After EffectsLottieMotion LanguageBrand IdentityLogo DesignMood BoardsStylescapes
05

AI‑Assisted Workflows

AI in the loop — prompt‑driven prototyping, agentic coding, faster shipping without losing the craft.

ClaudeClaude CodeCursorv0MidjourneyPrompt EngineeringAgentic Coding
Empathize — Define — Ideate — Prototype — Test…
— the UX research loop, on repeat since day one

The road so far

[ experience ]
2021 — NowFront-End Developer CashmagnetTallinn
2002 — NowProduct Designer & Front-End Dev silverconceptFreelance
2019 — 2020Head of Design KaFe Rocks GroupMalta
2016 — 2019Product Designer Gaming Innovation GroupMalta
2015 — 2016Digital Designer / Front-End DNXCORPMalta
2009 — 2015Freelance Digital Designer E-Mazarine · Carlin InternationalParis
2007 — 2009Digital & Motion Designer, Flash Dev Chewing com — IsobarParis
2006 — 2007Webdesigner & Flash Developer Téléfun · SkyrockParis
2002 — 2006Web / UI Designer & Flash Developer Freelance & interimParis

Brands & Agencies

[ 25 logos — hover for the story ]
BrandCoca-Cola

The world's most recognized beverage brand.

BrandChanel

The Parisian luxury fashion & fragrance house.

BrandLVMH

The world's largest luxury group — 75 maisons, from Vuitton to Moët.

BrandDior

Haute couture, fragrance and beauty — Paris at its most iconic.

BrandL'Oréal Paris

Flagship brand of the world's #1 beauty group.

BrandNestlé

The world's largest food & beverage company.

BrandMcDonald's

The world's largest restaurant chain.

BrandSony

Japanese electronics & entertainment giant.

BrandLenovo

The world's #1 PC maker.

BrandAir France

France's flag-carrier airline.

BrandPeugeot

Historic French automotive marque, founded 1810.

BrandCanal +

France's leading premium TV network.

BrandAXA

Global insurance & asset-management group.

BrandBNP Paribas

The eurozone's largest bank.

BrandEDF

France's national electricity company.

BrandBouygues Telecom

Major French mobile & broadband operator.

BrandRATP

The operator of the Paris métro and buses.

BrandDanone

French food multinational — dairy, water & nutrition.

BrandNivéa

The classic skincare brand, by Beiersdorf.

BrandVichy Laboratoires

Dermocosmetics brand of the L'Oréal group.

AgencyPublicis Groupe

One of the world's 'Big Four' advertising groups — born in Paris.

AgencyDDB

Legendary global creative agency network (Omnicom).

AgencyOgilvyOne

Ogilvy's direct & digital marketing arm (WPP).

AgencyProximity BBDO

The BBDO network's digital & CRM agency.

AgencyEuroRSCG

Havas's global creative network — now Havas Creative.

Good design is invisible. Great design moves you — and then quietly gets out of the way.
— My north star, every single project.