Web · 2018 · Gaming Innovation Group (GiG)
Casinos.co
Casinos.co is one of the top Canadian affiliate casino sites. At GiG, my task was to refresh an outdated and unclear design — building the mobile and desktop versions in parallel, within the brand's existing logo and colours.
01 The challenge
The site had the traffic and the brand, but the design had gone stale — unclear hierarchy and components that no longer served the affiliate conversion model.
02 The approach
A parallel mobile/desktop redesign of every essential affiliate component — toplists, bonuses, reviews — keeping the existing logo and colour identity, so the refresh shipped without a rebrand.
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