CasinoToppListan
As a Product Designer at GiG, I redesigned CasinoToppListan — one of the biggest affiliate casino sites on the Swedish market — mobile version first, then adapted every component the affiliate business depends on for desktop.
01 The challenge
An affiliate leader in a crowded Swedish market, carrying heavy content — casino toplists, bonus offers, slot reviews, campaigns, news, a whole casino school — on a design that wasn't built for the phones most visitors arrived on.
02 The approach
Mobile first, genuinely: every module — toplists, review cards, game pages, campaign blocks, education hub — was designed for the small screen before anything else, as a component system that scaled back up to desktop without redesigning twice.
“A dedicated, deeply knowledgeable product designer — and an all-around great person. Any team would be lucky to have him.
03 The process
Audit
Every content type the affiliate model needs, inventoried.
Mobile first
Each module designed at phone width before anything else.
System
Cards, lists and review blocks as one reusable kit.
Desktop
The same components, recomposed for large screens.
